"We have a couple of amazing tastemakers here who've signed these little niche labels," says Carrot Top general manager Allison Wasilewski, "and their full-time job is to discover new music."
Saki is one of the upshots of a restructuring Carrot Top underwent three years ago with the help of a consulting group. As a result of the advice it received, the company decided to buy the building that houses its headquarters—which meant it suddenly owned a 1,300-square-foot retail space, vacated by previous tenant Lohan Windows. The shop is also a way for the people who work for Carrot Top to share their passion for music more directly with the rest of us. "I guess we're going to come out of our dungeon of behind-the-scenes music-industry work," says Wasilewski. "We mostly spend our time talking to other stores and we don't get much interaction with customers. It's kinda fun to do that. We love talking about music with people, and we thought we could be pretty successful with spreading our knowledge to the public."
The store hopes to attract customers not just with music but with a selection of turntables and music-related books, toys, and tchotchkes, as well as weekend in-stores from local acts, touring groups, and "bands no one's heard of." Wasilewski—who's made Saki her pet project even though she's moving to Seattle in a couple months—also wants the store to be customer friendly. It's laid out with generous spaces between the aisles—another point of contrast with Ruvolo's plan—and she promises the store will be "nice," not a "noses in the air" place like the fictional Championship Vinyl from High Fidelity. "An unsigned band, if people are looking for it, we'll go to their MySpace page and try to get hold of them and fill that need."
In Wasilewski's view the outlook for music retail isn't nearly as bleak as many observers seem to think it is—she notes the success of Permanent Records in Ukrainian Village, which she hopes Saki will be compared to. But like Ruvolo, she says it's not just about the bottom line. "It's all about sharing the love," she says. "Nobody makes any money, so you gotta be passionate about it or else it's pointless."
For its grand opening Saki is hosting bands and DJs starting at noon both Saturday and Sunday. White Mystery, the Poison Arrows, and Love of Everything play Saturday, and Daniel Knox and Jim Becker play Sunday. In-stores start Tuesday with Sadhu Sadhu and Hollows and continue next weekend with the Astronomer on Saturday and Jon Langford on Sunday. The shop will also display artwork by local artists and musicians, beginning with Steve Krakow, aka Plastic Crimewave, whose MCA exhibit of the Secret History of Chicago Music closes Sunday; he says he'll be hanging "posters, original arts, album cover art and whatever I damn well please." - Chicago Reader
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