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Wednesday, January 28

Advertising of the Future

The year is 2009 and I think it is safe to say that we now live comfortably in the future. Technology is banging and mankind is booming (or is that the other way around?) and the world has undoubtedly changed. It is up to those living today, regardless of status (financial, chronological, or otherwise), to embrace this new age of culture and responsibility. But we are in a state of turmoil and enjoy only the fruits of a failing global economy. Life must be breathed in and any action taken must be progressive; the ideas of a new millennium. The common man is down and the business model for the future no long involves kicking him in the ribs while he is there.
As the economy falls deeper into a cycle of layoffs and decreased revenue (most certainly products of each other), the need for a mutually beneficial solution has become dire. How does Big Business help itself while at the same time helping its biggest supporter, "Joe Sixpack?" (By the way, God Bless the man known for his ability to end each day downing a six pack of cheap beer.) I will not say that I have found the ultimate solution, but I think I might have come to an idea that will set the standard for the innovations of the future.
Let me pose it to you this way: How many times have you sat through a long and tedious phone message just to get to the part where you speak? I don't think that I am wrong in saying that they are often repetitive and lacking in any real information, and perhaps even a waste of time. But suppose that wasn't the case. Suppose that someone as suave as George Clooney was to be the voice of your mailbox. (I can't imagine many women could pass up an opportunity to hear him tell a tale or two.) And suppose the tale that he tells is one about the many Suave bath products or some references to his favorite articles in Vogue Magazine. Suppose he tells you what to buy, why he likes it, and even where to get it. Wouldn't you listen?
Sounds like something that could make retailers and manufacturers a lot of money. Money of which a percentage* is paid to the simple man who does nothing more than own a phone to stay in touch with the people he knows. And what audience is more captive than a concerned or conscientious family member or friend?
Yes, there are many details to work out still. For example, the messages would, of course, change weekly, daily, or perhaps hourly; a new celebrity passing a different product's information every time a call is received, even. But, I will leave the real masterwork to better minds. I bring you only the idea, the beginning. May we all let the discussion continue in the bars and living rooms and public squares of our own beautiful land, and send our ideas into the future (which I remind you, is now).
And so, the cycle is broken and reborn as twins; the common and the elite man, who walk hand in hand to the lowering sunset, not to the end of the day, but to be there for the beginning of a new one.

*(The percentage being based off the number of missed calls with a reasonable cap to prevent abuse.)

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